Broughty Ferry has really perked up over the last few months and one of my favourite new clothing boutiques is Tiger Lily Boutique on Brook Street. For a while now, I've been thinking that Broughty Ferry needs a young, trend focused shop (but something unique, not mass produced high street), so I was excited to see that Tiger Lily had opened their doors a few weeks ago. Almost immediately, I popped in to see founder, Debbie McArthur. Debbie, a lovable, friendly and very chatty character, was previously a visual merchandiser for Mango (she travelled all over the UK to assist Mango stores with their in-store styling and window displays) and found that opening her own boutique was a natural progression having had so much experience on the great British high street.
Tiger Lily boutique is a small but totally lovely boutique in the heart of Broughty Ferry and the interior is simple but with pretty, feminine accents such as floral print wall paper and a plush white, high backed sofa near the window. Debbie herself says Tiger Lily Boutique has a girly, shabby-chic vibe and is French inspired; many of her customers comment on how they would love Tiger Lily to be their bedroom and I can see why it would be every girl's dream walk-in wardrobe!
Tiger Lily's stock reflects the boutique's personality. Very feminine pieces which include sheer blouses, printed tea dresses and faux furs with some really pretty necklaces and the odd preppy satchel. Cute label, Sugarhill Boutique, is also stocked at Tiger Lily and is regularly seen on the ultra feminine cast of The Only Way Is Essex - very glam!
For Tiger Lily to open it's doors, Debbie has received support from Business Gateway and Enterprise Zone (Dundee City Council), and says that this along with the support of her family and boyfriend, has been instrumental in establishing her boutique. She loves running Tiger Lily and I can only wish her every success for 2012 - if Debbie continues choosing such fun, flirty and feminine stock I think Tiger Lily Boutique will stay firmly on the Ferry shopping map.
With thanks to Debbie for her time and photographs of Tiger Lily Boutique and her very happy (and very pretty) shoppers!
